Advanced Analytics: Towards Better Business Decision Making In Consumer Packaged Goods (CPG) Industry

Advanced Analytics: Towards Better Business Decision Making In Consumer Packaged Goods (CPG) Industry

Overview

This white paper addresses the business challenges facing Consumer Packaged Goods (CPG) industry and how the challenges can be solved using advanced analytics and how to make an enhanced business decision to get better profitability, boost market share and generate revenue.

Advanced analytics help CPG industries to accomplish business goals to achieve significant insights into supplier performance, inventory control, demand planning, maintenance cost, consumer and market trends, competitor sales and market analysis.

Consumer Product Goods Value Chain

CPG value chain facilitates the identification of factors that impact the long-term profitability and successful strategic plan for CPG industry.

CPG value chain can be thought of as a set of activities, services, and products that lead to a product or service that reaches the final consumer. The value chain will help identify the various ways in which products reach the consumer with key determinants of market share of the profits created by the value chain.

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