Headend Deployment Strategy

Headend Deployment Strategy

This paper describes the flow of the live content delivery from the Headend to the customer premise equipment. It also highlights the major issues encountered in designing an IPTV Headend and discusses the implementation of Headend for a variety of integration scenarios. The paper elaborates on TCS’s expertise to provide a Headend solution and the various decision points that will enable the service provider inaugurate the delivery of IPTV services.

With a continuously changing business scenario in the TV market, Telco’s are looking to purchase or develop cutting edge solutions to remain competitive and bring down the cost of operation. As IPTV’s accessibility depends on the network technology, the network architecture used to deploy IPTV is vital. Content delivery requires bandwidth and performance, not only in the last mile (the access network), but also in the edge, core of the network and in the customer premises.

The IPTV reference architecture is a model designed by the TCS IPTV team for Headend deployment. This model provides the framework to overcome the challenges encountered for deploying the IPTV solution. The reference architecture model goes beyond system integration by creating standards for flow of business events and processes from one application to another.

The Headend deployment strategy suggested in this paper will help Telco’s in establishing a common view of the complex business entities, processes, and challenges that they could come across in the IPTV deployment.

Introduction to IPTV

Television is called as the “75-year-old killer application” . Internet Protocol Television (IPTV) is a digital television service distributed using IP network. Here IP network is predominantly the same kind of network that we use to surf the internet and send emails.

IPTV delivers enhanced video applications over a managed or dedicated network to the TV through broadband connection. IPTV also capitalizes on the two way nature of the IP network by providing an unprecedented interactive medium for subscribers.

In veracity, an IP network can deliver much more than television channels. Using IPTV network technology, a service provider can easily distribute terrestrial, radio and live satellite channels, digital videos on demand and other value added services such as Video conferencing, TV chat, TV mail, Games, TV banking, Reminders , Internet browsing on TV and many more value added services through the network infrastructure.

IPTV technology enables service providers to deliver unlimited content and functionality that has not been available previously on TV.

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