Never Too Late to (B)log the Profits – Blogging still a corporate rage

Never Too Late to (B)log the Profits – Blogging still a corporate rage

Even after about seven years of stepping into the world-wide Web of the Internet, blogging is witnessing an unprecedented rowth and the frenzy surrounding it is only growing by leaps and bounds. More and more corporates – largest corporations and latest start-ups – are joining the bandwagon. Corporates - seeking answers to why they should blog, what makes their blog successful, and how it facilitates growth, and how measurable is the ROI due to blogging – are living up to all the hype surrounding it. In fact, more than 5% of the Fortune 500 companies blog externally. And according to research company JupiterResearch, 35 percent of large companies plan to institute corporate Weblogs this year alone, and combined with the existing deployed base of 34 percent, nearly 70 percent of all corporate Website operators will have implemented corporate blogs by the end of 2006.

From corporate multinationals to young up-starts, blogs are helping them connect with their customers, clients and partners, and even employees, on a more personal level. Blogs are helping them build trust, gather valuable feedback and foster strong business relationships. Enterprises, researchers say, are enjoying tangible returns in the form of increased sales, partnerships, business opportunities, press coverage and lead generation, due to blogging.

Introduction to Blogs

A Weblog, shortened to “blog” in common parlance, is a type of Website where entries are made (such as in a journal or diary) and displayed in a reverse chronological order. Blogs often provide commentary or news and information – and can be private, as in most cases, or can be for business purposes. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. Most blogs are primarily textual although some focus on photographs (photoblog), videos (vlog), or audio (podcasting). Blogs, either used internally to enhance the communication and culture in a corporation or externally for marketing, branding or PR purposes are called corporate blogs.

The term "Weblog" was coined by Jorn Barger in 1997. The short form, "blog," was coined by Peter Merholz, who jokingly broke the word weblog into the phrase “we blog” in the sidebar of his blog Peterme.com in 1999. This was quickly adopted as both a noun and verb ("to blog," meaning "to edit one's Weblog or to post to one's Weblog").

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