The Second Coming of the Web - Advantagè Business
Introduction
Popularized as a technical term for a series of Web development conferences in 2004, by O'Reilly Media and MediaLive International, Web 2.0 has increasingly gained acceptance as a broad-based technology comprising several new and popular tools on the Web that allow interactive social participation and communication on the Internet.
Web 2.0 is being popularly defined by associating it with companies or products that embody its principle of active participation and social interaction – sites that are not “online places to visit,” but “services” – from sites such as Yahoo!'s Flickr and the group-edited online reference source Wikipedia, to the teen hangout MySpace and search giant Google’s Maps. Many recently-developed tools are contributing to the Web 2.0, including Weblogs, Linklogs, Wikis, Podcasts, RSS feeds, social software, Web APIs, Web standards, online Web services, and various forms of many-to-many publishing.
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