Next generation Barcode-2D and its business implications

Next generation Barcode-2D and its business implications

It has been 50 years since 1D (one dimensional) barcode was introduced into the industry, primarily for encoding product details. However, over the years, there has been a growing demand for encoding more data into a small space, which 1D fails to deliver. Now the evolution of Next Generation barcode—2D (two dimensional) —opens up various application opportunities. This white paper briefly describes 2D, its various types, its usage (product tagging, ticketing, coupons, smart poster) and the business challenges in taking it forward.

Introduction

Retail businesses are looking for innovative ways to enter into relationships with customers by providing additional information about the product and sales. This has led to encoding more data in the existing carrier technologies, like 1D, for extended packaging data, content purchase and delivery, coupons, etc. As barcodes are popular and their convenience is universally recognized, the market began to call for codes capable of storing more information and more character types, and that could be printed in a smaller space. As a result, various efforts were made to increase the amount of information stored by barcodes. These efforts included increasing the number of barcode digits or laying out multiple barcodes. However, these improvements also caused problems such as enlarging the barcode area, complicating reading operations, and increasing printing cost. 2D barcodes emerged in response to these needs and problems in the mid-1980s.

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