Smart Product Advertisement in Video
Today, advertisements play an important role in most television programming. Almost all the television programs have a number of commercial breaks during which the advertisements are played, thereby generating revenue for the television channels. Viewers do not like these intrusive advertisements and most of the time; they switch the channel, which in turn affects the revenue eneration for the advertisers. Thus, there is a need to find a way by which television programmers get their revenue from advertisers, advertisers get benefitted by advertising their products and viewers get full satisfaction of viewing television programs.
This white paper focuses on advertising products in videos, smartly.
Introduction
Advertising is a form of communication used in selling products and services. Also, it helps to build a brand identity and communicate changes or new products/ services to the customers. Advertisements are crucial for commercial success of video distribution systems, such as Television (TV) channels, Digital Video Disks (DVDs), web-portals, etc. Companies allot a considerable amount of revenues as their advertising budget because of several reasons like:
• Increasing the sales of products
• Creating and maintaining the brand identity
• Communicating a change in the existing product line
• Introducing a new product or service
• Increasing the buzz-value of the brand or the company
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