Abstract
In the past months, Web 2.0 floats as a buzzword through the World Wide Web,
signifying something new, exciting, and promising. This report aims at capturing
the major ideas that stand behind this term, presenting them in a comprehensible
way, trying to summarize and draw conclusions out of the current hype.
Universities are using Web 2.0 in order to reach out and engage with generation Y and other prospective students according to recent reports. Examples of this are: social networking websites – YouTube, MySpace, Facebook, Twitter and Flickr; upgrading institutions’ websites in gen Y-friendly ways – stand-alone micro-websites with minimal navigation; placing current students in cyberspace or student blogs; and blogging which enables prospective students to log on and ask questions.
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