Digital Asset Management (DAM) Strategy
Abstract
A rapidly evolving media landscape necessitates an end-to-end Digital Asset Management strategy. To seize the competitive advantage in the emerging on-demand media world,... companies must focus on digitizing their content, creating a repository for all content and collateral media materials and managing this digital archive. Creating this architecture and infrastructure involves new processes, practices and technologies. However, the resulting changes affect every aspect of an organization.
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