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Monday, November 30, 2009

WEB INTELLIGENCE

WEB INTELLIGENCE

INTRODUCTION

 Imagine that you own a Super Market. There is one person who comes to your shop everyday. Although there are many products in your Super Market, that person only buys bread everyday. He just comes in, takes the loaf of bread from its place and after paying the bill just leaves the shop without even bothering to look around. You observe this every day. If you are a good businessman, you will try to do something about this issue.
                   Observing the specific pattern of the person everyday, you can place a bottle of jam next to the loaf of bread. This will catch the attention of the person on the jam bottle so that he can think over of buying the bottle of jam some day or the other. Thus this technique of observing specific patterns of some particular processes, creating databases for any particular products and taking conceptual and logical decisions gives rise to the concept of the so called topic WEB INTELLIGENCE. My today’s seminar will elaborate on this WEB INTELLIGENCE.
                   The 21st century is the age of Internet and World Wide Web. The Web revolutionizes the way we gather, process, and use information. At the same time, it also redefines the meanings and processes of business, commerce, marketing, finance, publishing, education, research, development, as well as other aspects of our daily life.  Although individual Web-based information systems are constantly being deployed, advanced issues and techniques for developing and for benefiting from Web intelligence, still remain to be systematically studied.
                   Web Intelligence makes it easy to access data, because you work with it in business terms that are familiar to you, not technical database terms like SQL. You don’t need any knowledge of the database structure or technology. No Web Intelligence software needs to be loaded on your computer. All you need to use Web Intelligence is a Web or Internet browser. Once you’ve used Web Intelligence to query a database, you can take the information and turn it into documents as simple as tables.

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