MANAGEMENT DEVELOPMENT PROGRAMME At IIT Kharagpur

MANAGEMENT DEVELOPMENT PROGRAMME At IIT Kharagpur

Retail Management

February 24-26, 2011

Objectives

The objective of the Course is to provide understanding of management of Retail business.

Course Contents

Part A: An Overview of Strategic Retail Management and Situation analysis:

* An Introduction to Retailing
* Building and Sustaining Relationships in Retailing
* Strategic Planning in Retailing
* Retail Institutions by Ownership
* Retail Institutions by Store-Based Strategy Mix
* Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

Part B: Targeting Customers, Gathering Information and Choosing a Store Location:

* Identifying and Understanding Consumers
* Information Gathering and Processing in Retailing
* Trading-Area Analysis
* Site Selection

Part C: Managing a Retail Business:

* Retail Organization and Human Resource Management
* Operations Management: Financial Dimensions
* Operations Management: Operational Dimensions

Part D: Merchandise Management and Pricing:

* Developing Merchandise Plans
* Implementing Merchandise Plans
* Financial Merchandise Management
* Pricing in Retailing

Part E: Communicating with the Customer:

* Establishing and Maintaining a Retail Image
* Promotional Strategy

Target Audience

Managers in Marketing and Retail Function

Dates: February 24-26, 2011

Location & Venue: IIT Kharagpur Kolkata Campus

HC-Block III, Vidhan Nagar (Salt Lake), Kolkata 700106

Programme Fee: 18,000.00 (Non-residential)

Course Coordinator: Sujoy Bhattacharya

MANAGEMENT DEVELOPMENT PROGRAMME

Consumer Behaviour and Market Research

February 15-18, 2011

Objective

The objective of the Course is to provide understanding of consumer behavior through application of market research.

Course Contents

Part A: Consumer Behavior:

1. Introduction to the Study of Consumer Behavior
2. Consumer Decision Making
3. The Consumer As An Individual: Psychological Influences on Consumer Decision Making
4. Group Dynamics: Social Influence on Consumer Decision Making

Part B: Market Research:

5. Introduction to Market Research
6. Customer Analysis, Competitive Analysis, Operational Analysis, Environmental Analysis
7. Tools for Data Collection
8. Analyzing data: Univariate, Bivariate and MultivariateAnalysis
9. Communicating Research Results

Part C: Consumer Behavior Analysis and Market Research: Use of Qualitative and Quantitative Tools

* Applications of Market Research on
* Product segmentation, targeting and positioning
* Product strategy, promotion strategy and pricing strategy and promotion strategy
* Consumer decision making and customer satisfaction

Part D: Case Studies and Exercises

Pedagogy

Lectures through audio-visual presentation, Structured exercises, Group discussion, Case studies.

Target Participants

People from industry and academicians.

Dates: February 15-18, 2011

Location & Venue: VGSOM, IIT Kharagpur

Programme Fee: 24,000.00 (Residentials)

Course Coordinator: Sangita Sahney

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Short Term Course CRYOGENIC AIR SEPARATION AND OXYGEN SAFETY – 2011 At IIT Kharagpur

Short Term Course CRYOGENIC AIR SEPARATION AND OXYGEN SAFETY – 2011 At IIT Kharagpur

Indian Institute of Technology Kharagpur (WB) 721 302, INDIA
Cryogenic Engineering Centre

Announces

A 7-day 56-hour Training Programme for Engineers
CRYOGENIC AIR SEPARATION AND
OXYGEN SAFETY – 2011 (Open Course)

Date: February 16 - 22, 2011 (Wednesday - Tuesday)

Course Outline:

Cryogenic Air Separation topics: 1. Introduction to Air Separation, 2. Properties of solids and fluids at
Cryogenic temperatures (with reference to Cryogenic safety, wherever applicable). Use of Tables and Charts, 3.
Cryogenic Insulations, Storage and transport vessels & vacuum insulated piping, 4. Oxygen Cylinder filling
calculations, 5. Cryogenic and Air Separation Plant Safety, 6. Psychrometric Processes: Water separation on
compression, Moisture Load on mol Sieves, Design and operation of WN2-Water tower and Cooling Tower, 7.
Fluid Flow and Pressure Drop: relationship with viscosity, velocity, diameter etc., 8. Heat Transfer Concepts
and Equations, Heat Exchangers, Intercoolers, Aftercoolers, Oil-coolers, Cryogenic Heat Exchangers (PFHE):
performance evaluation, operation, and protection, 9. Compression Process, Positive Displacement and
Centrifugal Compressors and their characteristics, 10. Conventional Refrigeration Processes : Ammonia, R-22
and R-11, 11. Removal of CO2, moisture and hydrocarbons: Mol-Sieve Adsorption, 12. Cryogenic Liquefaction
Cycles : Linde Cycle, Claude Cycle and their derivatives, 13. Cryogenic Distillation, 14. Air Separation Plant
Configurations, 15. Intricacies of Argon separation, Effect of excess liquid or excess gas draw on product
purity, packed column versus sieve trays, 16. Mass Balance and Energy Balance in an Air Separation Plant.
Safety Topics: 1. General Concepts of Fire triangle. 2. Characterization of materials (metals and non-metals)
along with data such as Oxygen Index, Heat of Combustion etc. and effects of pressure, temperature, humidity
etc on them. 3. Ignition mechanism and the mitigation: Adiabatic Compression, External Friction, Mass Impact,
Particle Impact, Static Electricity, Resonance in Cavities, Internal Friction etc. 4. Selection of Materials: Metals
and Non-metals. 5. System or Component Design based on the Critical Operating Parameters. 6. Examples of
Analyses of Designs of special components: Valves, Pipelines, Bends, Filters, regulator. 7. International Safety
Codes and Standards.

Faculty:
Dr. Kanchan Chowdhury, Professor of Cryogenic Engineering Centre at Indian Institute of
Technology, Kharagpur will serve as the core faculty.

Eligibility:
Engineers with degrees in any branch of engineering are eligible. Experience in industry or R&D
laboratory is not essential for engineers. M. Sc., B. Sc. or Diploma holders with relevant experience in
Air Separation may be allowed.

Venue of Lectures:
Visveswaraya Guest House Lecture Room,
Indian Institute of Technology, Kharagpur 721302

Class Schedule:
Dates: February 16 - 22, 2011 (Wednesday - Tuesday) (No rest day)

Sponsors may please note:
a) Please inform the candidate that he/she should bring a scientific calculator to the classroom
without fail.
b) Please give a photocopy of this brochure to the prospective participant as soon as he/she is
nominated by the company and please tell them to contact the coordinator directly via e-mail.
Timing : Classes will begin at 9 AM sharp. There will be breaks for lunch and coffee. Classes will
end at 6 PM everyday. There will be net 8 hour interaction every day. The course is a 56-hour
program.

Registration:
A fixed number of participants would be accommodated into this course on first-pay-first-serve
basis.
For participants from within India, the course fee is INR 33,000.00 (Indian Rupees Thirty-three
Thousand only), which may be sent as demand draft on any bank at Kharagpur or at par cheque in
favour of 'CEP-STC, IIT Kharagpur' in full.
For participants coming from outside India, course fee is US$ 850 (US Dollar Eight Hundred Fifty
only), which may be sent as bank draft in favour of 'CEP-STC, IIT Kharagpur' on any bank in India.
Bank transfer would also be accepted for all participants: both from within and outside India.
A scanned copy of the bank transfer document may be sent as proof of payment.
Bank details: (a) Name of Beneficiary: Indian Institute of Technology, Kharagpur, PIN: 721 302, West
Bengal, India; (b) Name of Bank : Syndicate Bank, IIT-SRIC Extension, Kharagpur 721302; (c)
Account Name: CEP-STC, IIT Kharagpur; (d) Account Number: 9556 220 000 2955; (e) Bank Swift
Code: SYNBINBB 120. All Bank charges are to be borne by the company.
The Course fee includes bound lecture notes, working lunch and tea/coffee provided during the course.

Information Required for Registration for all participants:
Name, Designation/Responsibility, Name and Address of Company, Phone (Off), Phone (Res), Phone
(Mobile), Fax, E-mail, Date of Birth, Highest Academic Qualification, Nationality, Demand Draft or
bank transfer details and Amount, Requirement for Guest House room and type.

Additional Information Required for Registration of Participants holding Foreign Passports:

The following additional information may be provided for all participants holding foreign passports:
Name, Fathers name, Nationality, Date of Birth, Place of birth, Number, Date and Place of Issue of
Passport, Current Residential Address, Permanent Residential Address, Profession, Place of
Employment, Academic Credentials. Please use for separate pages for each participant.

Accommodation:

Appropriate number of rooms have been blocked at the New Technology Guest House. Single
occupancy in a double-bedded room (AC) (Rs. 800 / person per day), Double occupancy in a doublebedded
room (AC) (Rs. 600 / person per day) and Suites (AC, with a big bed in one room and sofa set
and fridge in another) (Rs. 1,500 / room per day) are available. All rooms have TV and internet
facility. Please specify the type of room to be booked.
Charges for the boarding and lodging should be paid by the participants directly to the Guest House.

General Information:

IIT is located about 6 km from the Kharagpur Railway Station. Kharagpur, 116 km from Calcutta, is
conveniently connected to Howrah (Kolkata) by many local trains every hour and also by express trains.
Kharagpur has direct rail links to most major cities in India. Those travelling by air may hire a taxi from
Calcutta airport, which would bring you to IIT Campus at Kharagpur (145 km one way) within 2.5 hours. The
minimum charge is about Rs. 2,500. Rickshaws (Rs.50), Autorickshaws (Rs. 70) and Taxis (Rs. 100) are
available to come from Kharagpur Railway Station to IIT campus. Weather at Kharagpur would be pleasant in
February. Please contact Damodar Maity of Saraj Travels (+91 9434146359, +91 3222 277015) for travelrelated
help. You may request him to send a vehicle to Kolkata airport to pick you up.

Please Fax /Mail / E-mail the Information to:

Professor Kanchan Chowdhury
Cryogenic Engineering Centre
Indian Institute of Technology
Kharagpur 721 302, West Bengal, India
Phone (Off) : (03222) 283582; Country Code for India: 91
Phone (Res) : (03222) 283583 / 277420
Mobile : 94340 10442
Fax : (03222) 255303 / 282258
e-mail : cryogenic.engineering.centre@gmail.com
Copy to : chowdhury.kanchan@gmail.com

REGISTRATION CLOSES ON: FEBRUARY 01, 2011

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Short Term Courses Enhancing Organizational Performance and Competitiveness through TQM At IIT Kharagpur

Short Term Courses Enhancing Organizational Performance and Competitiveness through TQM At IIT Kharagpur

Date: March 07-11, 2011

Organized by
Department of Industrial
Engineering and Management
Indian Institute of Technology Kharagpur
Kharagpur 721 302, INDIA

Objectives of the Programme

The objective of this programme is to provide middle
and senior level managers of manufacturing and service
organizations an in-depth understanding of structural and
implementation issues to enhance the overall
performance and competitiveness of their organizations.

Develop awareness and appreciation of various
quality management factors leading to
organizational performance and competitiveness.

Enable industry practitioners to understand
complexities involved in implementation of
TQM principles.

Enable managers to understand their competitive
priorities and importance of quality.

Sensitize on role of culture, motivation,
employee participation, employee empowerment
and role of top management in the deployment of
quality.

Topics Covered

Relevance of TQM in constantly
changing industrial and business
environment.

Five ‘pillars’ of TQM: Product,
Process, Organization, Leadership,
Commitment

Quality related issues in
manufacturing and service
organizations

Quality Management Concepts: Deming,
Juran, Crosby, Taguchi, QMS

Quality Management: Practices, Tools
and Techniques (QFD, Benchmarking,
QMS, ISO 9000, QS 9001 and others )

Employee empowerment and TQM

Financial performance and TQM

Who Should Attend

This programme is intended for
middle level and senior managers in
manufacturing and service organizations
requiring an in-depth understanding of TQM
practices and implementation principles for
enhancing functional and operational
performance and organizational
competitiveness.

Programme Schedule
9 am to 5 pm with 2-hour lunch break on each
day.

Methodology
Lecture sessions, Discussions, Exercises, Case
Studies

Application and Fee

The interested candidates are
requested to communicate their applications to
one of the coordinators by filling in the
Registration Form provided with the brochure.
The total number of seats is restricted to 30.
The participants will be selected on first-cumfirst-
served basis out of the eligible candidates.
The fee for the five-day programme is
Rs. 20,000 per candidate. Payment is to be
made through bank draft drawn in favor of
‘CEP-STC, IIT Kharagpur’ payable at
Kharagpur. The course fee includes course
materials and participants fee and includes
boarding and lodging for the participants.

Accommodation

The course will be held at IIT
Kharagpur, Kharagpur 721302, West Bengal,
India. The candidates will be provided with
single bed accommodation in institute guest
house.

Address for Communication

All queries regarding the course may be
addressed to:

Prof Jitesh Thakkar
Principal Coordinator, Department of Industrial
Engineering and Management, IIT Kharagpur,
West Bengal 721 302
Tel: 03222-281830
Mobile: +91-8001438700
E-mail: jt@iem.iitkgp.ernet.in

Prof P K Ray
Coordinator, Department of Industrial
Engineering and Management, IIT Kharagpur,
West Bengal 721 302
Tel: 03222-283742
Fax: 03222-282272/ 255303
E-mail: pkr@vgsom.iitkgp.ernet.in

Why this programme

Conduct a self-assessment on following issues
before you plan to participate in this training
programme:

Now that you are in charge, are you
shocked to learn that all the rules have
changed?

Command and Control has been replaced
by Contradiction and Chaos.

Employees are not told what to do
anymore.

Now, you influence their choices and
assist them in reaching goals.

You do not direct; you win the team over
to your point of view.
The pursuit of Excellence is, or should be, an
objective of all organizations. The main aim of
quality management systems is to achieve good
management control resulting in improved quality of
organization’s products and/ or services. This
programme offers a full implementation package and
operational guidelines for Integrated Quality
Management Systems including an initial assessment
of the existing organizational system, creating
environment for TQM, issues specific to functional
and organizational leadership, employee
empowerment, linkage between financial
performance and TQM, and Employee relationship
in TQM. As a management concept coined by W.
Edwards Deming, the basis of TQM is to reduce the
errors produced during the manufacturing or service
process, increase customer satisfaction, streamline
supply chain management, aim for modernization of
equipment and ensure workers have the highest level
of training. It is a comprehensive, organization-wide
effort to improve the quality of products and
services, applicable to all organizations.
To respond to these challenges, this programme
will assist industry professionals in critically
evaluating their own processes and functional
domain and develop a complete implementation
plan. In order to see a stage-wise implementation of
TQM, this programme will address few important
issues:

How centralization vs decentralization affects
the implementation of TQM?

How functional interface requirements can be
satisfied to see organization-wide application
of TQM principles?

How accountability and authority issues can be
resolved?

Would you achieve the goal of employee
empowerment through TQM?

How is TQM related to financial performance?
Academicians with proven knowledge, industrial
experience, and demonstrable ability in teaching,
consultancy, research, and training in the field of quality
management and related areas will handle sessions and
case-based real-life problems solving exercises in the
training programme.
Please note that this programme intends to
highlight a completely different approach towards
implementation of TQM concepts in an organization.
In view of TQM being explained in several ways, one
may find extreme difficulties in consolidating TQM
concepts and implementing them in an organization.
A realistic and clearly planned integrated
implementation framework is what is essential for
reaping maximum benefits of TQM. This programme
is primarily designed to meet this purpose.

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