Web Portal Analytics
This paper provides information on how the web analytics strategy can be implemented across the web portals and how various stakeholders can leverage the data that has been captured to optimize a range of activities surrounded around the web portals.
Also included is a case study developed around a web portal that has been developed in Web Sphere environment to show case the benefits derived from the implementation of the web analytics strategy.
Introduction
Web portals are personalized browser-based application that allows users to:
? Gain access to information.
? Collaborate with each other.
? Make decisions in every aspect of their jobs.
? Take action on all business-related information regardless of their virtual location or business unit affiliations, the location of the information, or the format in which the information is stored.
The stakeholders of the organization always tend to analyze the performance of the portal with respect to the achievement of primitive goals behind the service or product that is being delivered through the web portal. Initially web portal analysis process was interpreted as the successor of service or product deployment process. However with the changes in the organization’s portal development trends, the analysis plan is now well thought-out prior to the portal development and the analytics process is considered as a continuous activity.
Every portal has both macro and micro goals. Macro goals should be addressed by the entire organization where as each stakeholder is assigned with various micro goals to achieve the organizations macro goals.
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