WORLD CLASS TECHNIQUES
INTRODUCTION
In today’s competitive environment, organizations have to compete at all fronts. Today customer not only buys the products or services but also likes to see the condition of the place where it is made. Customer determines the attitude of the organization towards quality, after seeing the methods of work and environment of the workplace.
According to a new Boston Consulting Group (BCG) study, top management around the globe will be looking towards Innovation, not just cost cutting and productivity gains, in 2004, to drive bottom line growth.
During the “Innovation to Cash” study, 90 % of respondents stated that the survival of organizations in the near future would hinge on competitive advantage derived from a creative and innovative workforce.
The challenge before today’s organizations is how to unleash employee creativity, maximize people value and build up intellectual capital.
A point of contention is whether the ‘value’ as seen by the business organization is the same ‘value’ as seen by the buying public. Are the functions whose value (cost-to-worth) the business organization is trying to maximize indeed reflects what the customers want? This project is taken up in order to benchmark the best World class techniques used in Indian companies and have hands on experience in application of these techniques.
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