NATIONAL WORKSHOP ON “ADVANCED DATA ANALYSIS FOR MANAGEMENT RESEARCH & DECISION MAKING”

2ND NATIONAL WORKSHOP

ON

“ADVANCED DATA ANALYSIS FOR

MANAGEMENT RESEARCH & DECISION MAKING”

29– 31st, March 2013

VENUE:

606, Smart Class room

Silver Jubilee Tower

PROGRAMME COORDINATORS

PROF. C.M. MARAN

PROF. B. RAVIKUMAR

(POSQ DIVISION )

VIT Business School

VIT University, Vellore—632014

Tamilnadu , India

VIT University

VIT University, profoundly known as VIT was started in 1984 by Honorable Shri. G. Viswanathan. He is founder chancellor of the University and a former parliamentarian. The sole aim of the University is to provide quality education on par with International Universities at an affordable cost Mr. Sankar Viswanathan, Mr. G.V. Sampath, Mr. Sekar Viswanathanand Mr. G. V. Selvam are serving the University as Vice—Presidents. Dr. V. Raju the Vice-Chancellor is spearheading the academic activities in VIT University. VIT is the first Institute in India to get International Accreditation from IET (UK). Teaching at VIT University is structured around six schools of study and many Centers. Research centres are also part of the schools, encouraging interdepartmental collaboration and opportunity for students to participate in exciting research projects. The university offers 18 Undergraduate and 31 Postgraduate programmes. It also offers research programmes leading to MS by Research, M.Phil. and Ph.D degrees. More than 1000 fulltime faculty members work at VIT. As an educational institution offering state-of-the art facilities to students from India and abroad, VIT is fast blossoming into an institution of international repute.

VIT Business School

VIT Business School is a place which fosters innovation. As one of the nine constituent schools of VIT University, it takes pride to be one of the fast growing business schools in the country. The school attracts students from all over the country. and many other foreign nationals. The school has well qualified and industry experience rich faculty with many holding doctoral degrees. Currently, significant number of faculty members are involved in funded research projects too. International academic partnerships have been established with various foreign universities. VIT Business School is one of India’s leading centre for management education and was established in September 1994. The program offered are: Master of Business Administration (MBA), Master of Business Administration (International Business) [MBA-IB], and Bachelor of Business Administration. VIT Business School’s core competencies are, Infrastructure Management including International Shipping, Logistics Management, Project Management, Intellectual Property Rights, Hands on experience in Supply Chain Lab, Business Simulation, Real Time Business Solutions, Capital Market Simulation, E-Commerce Lab, etc.

About the Programme

FOR WHOM:

This programme is primarily targeted for the research scholars and faculty members either doing or planning to do research in the area of management and allied. The workshop will be also very useful for those teachers who offering courses in Research methodology , marketing research, quantitative techniques, Business Intelligence, Business Statistics and Business Analytics who would like to introduce the advanced data analysis methods to their students.

OBJECTIVE:

The objective of the workshop is to provide hands on experience to the participants in analyzing and interpreting data using Data Analysis software. The participants will learn about the use of various multivariate methods in research, how to design the study to collect data amenable for such analysis, and the issues involved in coding, editing, analyzing, and reporting research data. The primary focus will be on survey research.

PRELIMINARIES :

Design of data collection forms/research instruments and methods of assessing the reliability and validity. Issues of Scaling, Editing, Coding. Descriptive Statistics, Use of Charts and diagrams, Cross Tabulation Hypothesis Testing Procedures.

ADVANCED METHODS

Regression Models, Factor Analysis, Discriminant Analysis, Mediation Analysis - Cluster Analysis, Time Series Forecasting , Data Mining and Neural networks & Structural Equation Modeling(SEM).

PEDAGOGY :

The workshop will be skill oriented and would emphasize hands on data analysis using statistical software's. Case studies and exercises will be used to supplement learning.

PROGRAMME FACILITATOR:

Prof. CM Maran, Prof B Ravikumar and Resource Persons from (IIMs, IITs ,NITs and from IBM SPSS)

TOPICS TO BE COVERED (HANDS ON EXPERIENCE)

1. Introduction to IBM SPSS

2. Coding Variables and Labels

3. Creating Data Sheet and Data Processing

4. Basics of Data Analysis

5. Testing of Hypothesis

6. ANOVA

7. Correlation and Regression Techniques

8. Mediation Analysis

9. Factor Analysis

10. Cluster Analysis

11. Discriminant Analysis

12. Time Series Forecasting

13. Decision Tree Analysis

14. Data Mining Tools

15. Introduction to IBM SPSS AMOS

16. Structural Equation Modeling (SEM) Using AMOS

Registration Fee:

• For Residential: Rs. 3000 /- (A/C Accomodation in Twin Sharing Basis in VIT Hostel)

• Non – Residential: Rs 2000/- (Registration Fee Includes Working Lunch, Course Materials, Latest IBM SPSS Trail CD)

Mode of Payment:

Payable by way of Demand Draft drawn in favour of ‘ VIT

UNIVERSITY’ payable at Vellore.

All Correspondence must be addressed to

Prof C.M. Maran (0 94430 34873)

Prof B. Ravikumar (0 81448 08369)

Programme Coordinators

VIT - Business school,

VIT University, Vellore-632014.

Tamilnadu, India.

Phone (Off): 0416-2202708

Fax : 0416 - 2243092, 2240411

E-mail : vitbsworkshop13@gmail.com

Website : www.vit.ac.in